What we did
RACT Insurance is a local Tasmanian insurer. Looking to capitalise on existing brand equity and good will, we created a campaign that told the story of real Tasmanians and real insurance claims. With a bit of filtering (and some permission of course), we found a series of humorous and compelling stories that resonated with the Tasmanian audience.
What we delivered
- Television Ads
- Radio Ads
- Outdoor
- Press Ads
- Digital Display
Agency
Before Creative